Tim has a healthy, overactive imaginary as kid. A normal student who always daydreams, his younger brother keeps his eye on the prize, fulfulling family expectations while reporting back to Baby Corp., an industrial sky-floating farm where babies actually come from. This is the premise of The Boss Baby HD Online, a cartoon for the weekend that’s oddly lovable in passages, even if it seems more like a brand experience than an actual film at times.
The Boss Baby HD Online is vibrant and wild, but still leaves one wanting something more real — probably a mini-middle manager is a tough sell for the toddlers and youngsters. Luckily it never delves into a profound analysis of Six Sigma and other management theories, even if Alec Baldwin’s voice as the movie’s main character resembles his 30 Rock GE executive Jack Donaghy.
Opening with the premise that Baby Corp., a wholesale company of babies, is losing its share to its rival Puppy Co.’s new “forever puppy”, The Boss Baby HD Online is set out to blend in Tim’s family. Seven-year-old Tim (Miles Christopher Bakshi) experiences for the first time love loss as The Boss Baby takes over every aspect of family life. He takes away every waking hour of Mom (Lisa Kudrow) and Dad (Jimmy Kimmel), including their traditional sing-a-long before sleep. Yet, something is strange about Boss Baby; his costume, his suitcase, and his immediate ability to walk upright should all attract suspicions, though Mom and Dad don’t appear to mind at all.
The Boss deals with his stuffs until Tim takes an interest, trying to sabotage his plan through a secret recording. A group of next door operatives, all sent to parents of Puppy Co.’s employees, conspire against Tim in an astounding action scene that should make someone want to connect to the child protection services. Ultimately the pair soon learnt the valuable lessons you’d expect from the genre as the movie unveils inevitably in a Toy Story-inspired adventure that features Tim and The Boss setting off on their own on a quest to exploit Puppy Co.’s malicious boss Francis Francis (Steve Buscemi).
Occasionally a spirited comedy, The Boss Baby HD Online regretfully returns to basic plotting after introducing its strange but promising premise. This is apparently a pre-requisite for studio animations, but if there was more excitement to be had, with an attitude, it could’ve been great. I assume there’s a meticulous balance to be commended here, as regarding its four-quadrant design, but despite a few hilarious gags, high energy rhythm, and a few enjoyable laughs as Boss Baby shapes into an ordinary curious baby once his magic formula is no longer applied on him, the stake DreamWorks is having its eyes for here is far too low.
Those longing for an allegory about the one percent and their middle managers faces against the rest of the working class ought to look somewhere else. The Boss Baby HD full movie is just not that, even if Baldwin brings out Glengarry Glen Ross for the sake of it, telling his operative “Cookies are for closers.” Its major problem is due to Tim, whose character lacks any sort of dramatic texture. Again, it is hard to be anticipating when you’re seven, yet somehow Pixar is always capable of pulling it off.
As directed by Tom McGrath (Mastermind) with the help of Michael McCullers (Baby Momma) in writing, The Boss Baby HD Online is a run-of-the-mill gift from DreamWorks who have put frenzied action and one-liners over the over complexity of its competition first. The irony here, certainly, is that the movie is a consumer product about the making of consumer products. There are far worse ways to pass 97 minutes with your children, but there are surely more remarkable and inspiring cinematic experiences to be enjoyed.